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"The Boosting Effect of E-WOM on Macro-level Consumption: A Cross-Industry ..."

Shinichi Yamaguchi, Hirohide Sakaguchi, Kotaro Iyanaga (2018)

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DOI: 10.1007/S12626-018-0027-4

access: open

type: Journal Article

metadata version: 2020-04-02

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Shinichi Yamaguchi, Hirohide Sakaguchi, Kotaro Iyanaga:
The Boosting Effect of E-WOM on Macro-level Consumption: A Cross-Industry Empirical Analysis in Japan. Rev. Socionetwork Strateg. 12(2): 167-181 (2018)

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