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"A dynamic advertising model with reference price effect."

Qiao Zhang, Jianxiong Zhang, Wansheng Tang (2015)

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DOI: 10.1051/RO/2014063

access: closed

type: Journal Article

metadata version: 2020-09-02

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  - https://dblp.org/rec/journals/rairo/ZhangZT15
Qiao Zhang, Jianxiong Zhang, Wansheng Tang:
A dynamic advertising model with reference price effect. RAIRO Oper. Res. 49(4): 669-688 (2015)

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