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"Measuring sales resilience value: a new approach on discount pricing ..."

Ali Abdollahi et al. (2024)

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DOI: 10.1051/RO/2024011

access: closed

type: Journal Article

metadata version: 2024-04-15

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Ali Abdollahi, Bakhtiar Ostadi, Ehsan Nikbakhsh, Ali Husseinzadeh Kashan:
Measuring sales resilience value: a new approach on discount pricing strategy to develop the sales promotion program. RAIRO Oper. Res. 58(2): 1045-1057 (2024)

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