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"Delayed effects of cooperative advertising in goodwill dynamics."

Dominika Machowska (2019)

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DOI: 10.1016/J.ORL.2019.03.001

access: closed

type: Journal Article

metadata version: 2019-12-27

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Dominika Machowska:
Delayed effects of cooperative advertising in goodwill dynamics. Oper. Res. Lett. 47(3): 178-184 (2019)

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