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"Achieving Demand-Side Synergy from Strategic Diversification: How ..."

Guangliang Ye, Richard L. Priem, Abdullah A. Alshwer (2012)

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DOI: 10.1287/ORSC.1100.0627

access: closed

type: Journal Article

metadata version: 2020-07-16

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Guangliang Ye, Richard L. Priem, Abdullah A. Alshwer:
Achieving Demand-Side Synergy from Strategic Diversification: How Combining Mundane Assets Can Leverage Consumer Utilities. Organ. Sci. 23(1): 207-224 (2012)

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