"Sourcing strategy for brand extension with social influence."

Chong Zhang et al. (2025)

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DOI: 10.1007/S12351-025-00956-8

access: closed

type: Journal Article

metadata version: 2025-07-30

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Chong Zhang, Yu Zhang, Yi Zhu, Xuejie Ren, Shuxing Sun:
Sourcing strategy for brand extension with social influence. Oper. Res. 25(3): 76 (2025)

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