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"How do internet memes affect brand image?"

Hsu-Ju Teng, Chi-Feng Lo, Hsin-Hui Lee (2022)

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DOI: 10.1108/OIR-05-2020-0192

access: closed

type: Journal Article

metadata version: 2022-04-01

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  dblp key:
  - journals/oir/TengLL22
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  - https://dblp.org/rec/journals/oir/TengLL22
Hsu-Ju Teng, Chi-Feng Lo, Hsin-Hui Lee:
How do internet memes affect brand image? Online Inf. Rev. 46(2): 304-318 (2022)

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