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"Transforming followers into fans: a study of Chinese users of the WeChat ..."

Lingyun Guo et al. (2017)

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DOI: 10.1108/OIR-01-2016-0013

access: closed

type: Journal Article

metadata version: 2022-12-07

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  dblp key:
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  - https://dblp.org/rec/journals/oir/GuoZKH17
Lingyun Guo, Mingli Zhang, Kai Kang, Mu Hu:
Transforming followers into fans: a study of Chinese users of the WeChat Official Account. Online Inf. Rev. 41(7): 1029-1045 (2017)

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