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"The means-end cognitions of web advertising: a cross-cultural comparison."

Chen-Su Fu, Wann-Yih Wu (2010)

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DOI: 10.1108/14684521011084573

access: closed

type: Journal Article

metadata version: 2020-05-25

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  - journals/oir/FuW10
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Chen-Su Fu, Wann-Yih Wu:
The means-end cognitions of web advertising: a cross-cultural comparison. Online Inf. Rev. 34(5): 686-703 (2010)

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