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"Informing brand messaging strategies via social media analytics."

Constantinos K. Coursaris, Wietske van Osch, Brigitte A. Balogh (2016)

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DOI: 10.1108/OIR-02-2015-0062

access: closed

type: Journal Article

metadata version: 2020-05-25

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  dblp key:
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  - https://dblp.org/rec/journals/oir/CoursarisOB16
Constantinos K. Coursaris, Wietske van Osch, Brigitte A. Balogh:
Informing brand messaging strategies via social media analytics. Online Inf. Rev. 40(1): 6-24 (2016)

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