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"The moderating effect of blogger social influence and the reader's ..."

Beñat Urrutikoetxea Arrieta, Ana Isabel Polo Peña, Cinta Martínez Medina (2019)

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DOI: 10.1108/OIR-02-2016-0049

access: closed

type: Journal Article

metadata version: 2020-05-25

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  - journals/oir/ArrietaPM19
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  - https://dblp.org/rec/journals/oir/ArrietaPM19
Beñat Urrutikoetxea Arrieta, Ana Isabel Polo Peña, Cinta Martínez Medina:
The moderating effect of blogger social influence and the reader's experience on loyalty toward the blogger. Online Inf. Rev. 43(3): 326-349 (2019)

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