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"Factors influencing customers' willingness to participate in virtual brand ..."

Yang Zhao et al. (2019)

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DOI: 10.1108/OIR-08-2017-0232

access: closed

type: Journal Article

metadata version: 2020-06-16

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  dblp key:
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  - https://dblp.org/rec/journals/oir/0008CZC19
Yang Zhao, Yawen Chen, Ruoxin Zhou, Yinping Ci:
Factors influencing customers' willingness to participate in virtual brand community's value co-creation. Online Inf. Rev. 43(3): 440-461 (2019)

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