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"Brand interactivity and its effects on the outcomes of advergame play."

Joonghwa Lee, Hyojung Park, Kevin R. Wise (2014)

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DOI: 10.1177/1461444813504267

access: closed

type: Journal Article

metadata version: 2020-09-17

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Joonghwa Lee, Hyojung Park, Kevin R. Wise:
Brand interactivity and its effects on the outcomes of advergame play. New Media Soc. 16(8): 1268-1286 (2014)

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