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"Redefining virality in less broad strokes: Predicting viral behavioral ..."

Saleem Alhabash, Anna R. McAlister (2015)

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DOI: 10.1177/1461444814523726

access: closed

type: Journal Article

metadata version: 2020-12-25

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Saleem Alhabash, Anna R. McAlister:
Redefining virality in less broad strokes: Predicting viral behavioral intentions from motivations and uses of Facebook and Twitter. New Media Soc. 17(8): 1317-1339 (2015)

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