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"Using customer lifetime value and neural networks to improve the ..."

Sérgio Moro, Paulo Cortez, Paulo Rita (2015)

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DOI: 10.1007/S00521-014-1703-0

access: closed

type: Journal Article

metadata version: 2020-09-10

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  - https://dblp.org/rec/journals/nca/MoroCR15
Sérgio Moro, Paulo Cortez, Paulo Rita:
Using customer lifetime value and neural networks to improve the prediction of bank deposit subscription in telemarketing campaigns. Neural Comput. Appl. 26(1): 131-139 (2015)

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