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"Using customer lifetime value and neural networks to improve the ..."
Sérgio Moro, Paulo Cortez, Paulo Rita (2015)
- Sérgio Moro
, Paulo Cortez
, Paulo Rita
:
Using customer lifetime value and neural networks to improve the prediction of bank deposit subscription in telemarketing campaigns. Neural Comput. Appl. 26(1): 131-139 (2015)
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