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"Study on the evaluation of multimedia advertising performance."

Chaoyong Qin, Chunhong Li, Jie Wei (2020)

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DOI: 10.1007/S11042-019-07780-1

access: closed

type: Journal Article

metadata version: 2020-05-11

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Chaoyong Qin, Chunhong Li, Jie Wei:
Study on the evaluation of multimedia advertising performance. Multim. Tools Appl. 79(15-16): 9921-9934 (2020)

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