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"Does Customer Email Engagement Improve Profitability? Evidence from a ..."

Yiwei Wang, Lauren Xiaoyuan Lu, Pengcheng Shi (2022)

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DOI: 10.1287/MSOM.2022.1122

access: closed

type: Journal Article

metadata version: 2022-11-13

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Yiwei Wang, Lauren Xiaoyuan Lu, Pengcheng Shi:
Does Customer Email Engagement Improve Profitability? Evidence from a Field Experiment in Subscription Service Retailing. Manuf. Serv. Oper. Manag. 24(5): 2703-2721 (2022)

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