"Cost-per-Click Pricing for Display Advertising."

Sami Najafi-Asadolahi, Kristin Fridgeirsdottir (2014)

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DOI: 10.1287/MSOM.2014.0491

access: closed

type: Journal Article

metadata version: 2020-10-01

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Sami Najafi-Asadolahi, Kristin Fridgeirsdottir:
Cost-per-Click Pricing for Display Advertising. Manuf. Serv. Oper. Manag. 16(4): 482-497 (2014)

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