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"Buying Cheap: Brand Switching During Economic Distress and Its Disparate ..."
Shantanu Dutta, Divya Singhvi, Somya Singhvi (2025)
- Shantanu Dutta
, Divya Singhvi
, Somya Singhvi
:
Buying Cheap: Brand Switching During Economic Distress and Its Disparate Impact on Consumers. Manuf. Serv. Oper. Manag. 27(2): 441-459 (2025)

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