"Typologie des consommateurs et mesure de loyauté / ..."

Stéphanie Ledauphin-Menard, Sébastien Lê (2010)

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type: Journal Article

metadata version: 2020-05-20

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Stéphanie Ledauphin-Menard, Sébastien Lê:
Typologie des consommateurs et mesure de loyauté / fidélité. Monde des Util. Anal. Données 42: 138-147 (2010)

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