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"New product introduction: goodwill, time and advertising cost."

Alessandra Buratto, Bruno Viscolani (2002)

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DOI: 10.1007/S001860200177

access: closed

type: Journal Article

metadata version: 2020-03-03

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Alessandra Buratto, Bruno Viscolani:
New product introduction: goodwill, time and advertising cost. Math. Methods Oper. Res. 55(1): 55-68 (2002)

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