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"Search Advertising: Budget Allocation Across Search Engines."

Mohammad Zia, Ram C. Rao (2019)

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DOI: 10.1287/MKSC.2019.1186

access: closed

type: Journal Article

metadata version: 2020-05-14

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  - https://dblp.org/rec/journals/mktsci/ZiaR19
Mohammad Zia, Ram C. Rao:
Search Advertising: Budget Allocation Across Search Engines. Mark. Sci. 38(6): 1023-1037 (2019)

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