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"Modeling Consumer Learning from Online Product Reviews."

Yi Zhao et al. (2013)

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DOI: 10.1287/MKSC.1120.0755

access: closed

type: Journal Article

metadata version: 2022-12-06

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Yi Zhao, Sha Yang, Vishal Narayan, Ying Zhao:
Modeling Consumer Learning from Online Product Reviews. Mark. Sci. 32(1): 153-169 (2013)

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