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"Breaking Free of a Stereotype: Should a Domestic Brand Pretend to Be a ..."

Kaifu Zhang (2015)

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DOI: 10.1287/MKSC.2014.0895

access: closed

type: Journal Article

metadata version: 2020-05-14

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Kaifu Zhang:
Breaking Free of a Stereotype: Should a Domestic Brand Pretend to Be a Foreign One? Mark. Sci. 34(4): 539-554 (2015)

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