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"Efficient Conjoint Choice Designs in the Presence of Respondent Heterogeneity."

Jie Yu, Peter Goos, Martina Vandebroek (2009)

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DOI: 10.1287/MKSC.1080.0386

access: closed

type: Journal Article

metadata version: 2020-12-29

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Jie Yu, Peter Goos, Martina Vandebroek:
Efficient Conjoint Choice Designs in the Presence of Respondent Heterogeneity. Mark. Sci. 28(1): 122-135 (2009)

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