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"A Theoretical Analysis of the Lean Start-up Method."

Onesun Steve Yoo, Tingliang Huang, Kenan Arifoglu (2021)

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DOI: 10.1287/MKSC.2020.1269

access: closed

type: Journal Article

metadata version: 2021-07-29

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  - journals/mktsci/YooHA21
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  - https://dblp.org/rec/journals/mktsci/YooHA21
Onesun Steve Yoo, Tingliang Huang, Kenan Arifoglu:
A Theoretical Analysis of the Lean Start-up Method. Mark. Sci. 40(3): 395-412 (2021)

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