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"Beyond Attention Effects: Modeling the Persuasive and Emotional Effects of ..."

Xiaojing Yang, Robert E. Smith (2009)

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DOI: 10.1287/MKSC.1080.0460

access: closed

type: Journal Article

metadata version: 2020-05-14

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Xiaojing Yang, Robert E. Smith:
Beyond Attention Effects: Modeling the Persuasive and Emotional Effects of Advertising Creativity. Mark. Sci. 28(5): 935-949 (2009)

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