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"A Two-Sided, Empirical Model of Television Advertising and Viewing Markets."

Kenneth C. Wilbur (2008)

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DOI: 10.1287/MKSC.1070.0303

access: closed

type: Journal Article

metadata version: 2020-05-14

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Kenneth C. Wilbur:
A Two-Sided, Empirical Model of Television Advertising and Viewing Markets. Mark. Sci. 27(3): 356-378 (2008)

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