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"Optimizing Price Menus for Duration Discounts: A Subscription Selectivity ..."

Longxiu Tian, Fred M. Feinberg (2020)

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DOI: 10.1287/MKSC.2020.1265

access: closed

type: Journal Article

metadata version: 2020-11-14

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Longxiu Tian, Fred M. Feinberg:
Optimizing Price Menus for Duration Discounts: A Subscription Selectivity Field Experiment. Mark. Sci. 39(6): 1181-1198 (2020)

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