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"Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising ..."
K. Sudhir, Subroto Roy, Mathew Cherian (2016)
- K. Sudhir, Subroto Roy, Mathew Cherian:
Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content. Mark. Sci. 35(6): 849-869 (2016)
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