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"Competition and Crowd-Out for Brand Keywords in Sponsored Search."

Andrey Simonov, Chris Nosko, Justin M. Rao (2018)

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DOI: 10.1287/MKSC.2017.1065

access: closed

type: Journal Article

metadata version: 2023-08-28

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  - https://dblp.org/rec/journals/mktsci/SimonovNR18
Andrey Simonov, Chris Nosko, Justin M. Rao:
Competition and Crowd-Out for Brand Keywords in Sponsored Search. Mark. Sci. 37(2): 200-215 (2018)

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