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"Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle ..."

Steven M. Shugan et al. (2017)

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DOI: 10.1287/MKSC.2016.1004

access: closed

type: Journal Article

metadata version: 2020-05-14

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Steven M. Shugan, Jihwan Moon, Qiaoni Shi, Nanda S. Kumar:
Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End. Mark. Sci. 36(1): 124-139 (2017)

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