"Statement from the Editor Regarding "New Perspectives on Customer 'Death' ..."

Steven M. Shugan (2010)

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DOI: 10.1287/MKSC.1100.0568

access: closed

type: Journal Article

metadata version: 2020-05-14

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Steven M. Shugan:
Statement from the Editor Regarding "New Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model". Mark. Sci. 29(6): 1165 (2010)

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