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"Estimating Search Benefits from Path-Tracking Data: Measurement and ..."

Stephan Seiler, Fabio Pinna (2017)

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DOI: 10.1287/MKSC.2017.1026

access: closed

type: Journal Article

metadata version: 2020-05-14

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Stephan Seiler, Fabio Pinna:
Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants. Mark. Sci. 36(4): 565-589 (2017)

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