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"Personalization in Email Marketing: The Role of Noninformative Advertising ..."

Navdeep S. Sahni, S. Christian Wheeler, Pradeep Chintagunta (2018)

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DOI: 10.1287/MKSC.2017.1066

access: closed

type: Journal Article

metadata version: 2020-05-14

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Navdeep S. Sahni, S. Christian Wheeler, Pradeep Chintagunta:
Personalization in Email Marketing: The Role of Noninformative Advertising Content. Mark. Sci. 37(2): 236-258 (2018)

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