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"Personalization in Email Marketing: The Role of Noninformative Advertising ..."
Navdeep S. Sahni, S. Christian Wheeler, Pradeep Chintagunta (2018)
- Navdeep S. Sahni
, S. Christian Wheeler, Pradeep Chintagunta
:
Personalization in Email Marketing: The Role of Noninformative Advertising Content. Mark. Sci. 37(2): 236-258 (2018)
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