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"Online Reputation Management: Estimating the Impact of Management ..."

Davide Proserpio, Georgios Zervas (2017)

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DOI: 10.1287/MKSC.2017.1043

access: closed

type: Journal Article

metadata version: 2020-05-14

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Davide Proserpio, Georgios Zervas:
Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews. Mark. Sci. 36(5): 645-665 (2017)

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