"Ad Gist: Ad Communication in a Single Eye Fixation."

Rik Pieters, Michel Wedel (2012)

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DOI: 10.1287/MKSC.1110.0673

access: closed

type: Journal Article

metadata version: 2020-05-14

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Rik Pieters, Michel Wedel:
Ad Gist: Ad Communication in a Single Eye Fixation. Mark. Sci. 31(1): 59-73 (2012)

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