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"Research Note - How Much Should You Invest in Each Customer Relationship? ..."

Andrés Musalem, Yogesh V. Joshi (2009)

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DOI: 10.1287/MKSC.1080.0424

access: closed

type: Journal Article

metadata version: 2020-10-26

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  - journals/mktsci/MusalemJ09
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  - https://dblp.org/rec/journals/mktsci/MusalemJ09
Andrés Musalem, Yogesh V. Joshi:
Research Note - How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach. Mark. Sci. 28(3): 555-565 (2009)

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