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"Invited Editorial - A Descriptive Analysis of Publications in Marketing ..."

B. P. S. Murthi, Ram C. Rao, Brian T. Ratchford (2015)

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DOI: 10.1287/MKSC.2015.0957

access: closed

type: Journal Article

metadata version: 2020-05-14

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B. P. S. Murthi, Ram C. Rao, Brian T. Ratchford:
Invited Editorial - A Descriptive Analysis of Publications in Marketing Science Over Its History. Mark. Sci. 34(6): 779-786 (2015)

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