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"Can Brand Extension Signal Product Quality?"

Name: dblp XML data dump
Creator: Schloss Dagstuhl - Leibniz Center for Informatics
Published: 1993
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: dblp, XML, computer science, scholarly publications, metadata

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Sridhar Moorthy (2012)

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DOI: 10.1287/MKSC.1120.0723

access: closed

type: Journal Article

metadata version: 2020-05-14

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Sridhar Moorthy:
Can Brand Extension Signal Product Quality? Mark. Sci. 31(5): 756-770 (2012)

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last updated on 2020-05-14 22:25 CEST by the dblp team

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