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"What Are We Really Good At? Product Strategy with Uncertain Capabilities."

Jeanine Miklós-Thal, Michael Raith, Matthew Selove (2018)

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DOI: 10.1287/MKSC.2017.1068

access: closed

type: Journal Article

metadata version: 2020-05-14

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  - https://dblp.org/rec/journals/mktsci/Miklos-ThalRS18
Jeanine Miklós-Thal, Michael Raith, Matthew Selove:
What Are We Really Good At? Product Strategy with Uncertain Capabilities. Mark. Sci. 37(2): 294-309 (2018)

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