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"Target the Ego or Target the Group: Evidence from a Randomized Experiment ..."

Miguel Godinho de Matos, Pedro Ferreira, Rodrigo Belo (2018)

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DOI: 10.1287/MKSC.2018.1099

access: closed

type: Journal Article

metadata version: 2020-05-14

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Miguel Godinho de Matos, Pedro Ferreira, Rodrigo Belo:
Target the Ego or Target the Group: Evidence from a Randomized Experiment in Proactive Churn Management. Mark. Sci. 37(5): 793-811 (2018)

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