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"Media Multiplexing Behavior: Implications for Targeting and Media Planning."

Chen Lin, Sriram Venkataraman, Sandy D. Jap (2013)

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DOI: 10.1287/MKSC.1120.0759

access: closed

type: Journal Article

metadata version: 2020-05-14

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  - https://dblp.org/rec/journals/mktsci/LinVJ13
Chen Lin, Sriram Venkataraman, Sandy D. Jap:
Media Multiplexing Behavior: Implications for Targeting and Media Planning. Mark. Sci. 32(2): 310-324 (2013)

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