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"Television Advertising and Online Shopping."

Jura Liaukonyte, Thales Teixeira, Kenneth C. Wilbur (2015)

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DOI: 10.1287/MKSC.2014.0899

access: closed

type: Journal Article

metadata version: 2020-05-14

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  - https://dblp.org/rec/journals/mktsci/LiaukonyteTW15
Jura Liaukonyte, Thales Teixeira, Kenneth C. Wilbur:
Television Advertising and Online Shopping. Mark. Sci. 34(3): 311-330 (2015)

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