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"Assessing the Influence of Economic and Customer Experience Factors on ..."

V. Kumar et al. (2014)

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DOI: 10.1287/MKSC.2014.0862

access: closed

type: Journal Article

metadata version: 2020-05-14

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V. Kumar, Nita Umashankar, Kihyun Hannah Kim, Yashoda Bhagwat:
Assessing the Influence of Economic and Customer Experience Factors on Service Purchase Behaviors. Mark. Sci. 33(5): 673-692 (2014)

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