Stop the war!

Остановите войну!

for scientists:

default search action

combined dblp search
author search
venue search
publication search

ask others

"Practice Prize Winner - Creating a Measurable Social Media Marketing ..."

V. Kumar et al. (2013)

> Home

Details and statistics

DOI: 10.1287/MKSC.1120.0768

access: closed

type: Journal Article

metadata version: 2020-05-14

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/mktsci/KumarBMS13
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/mktsci/KumarBMS13
V. Kumar, Vikram Bhaskaran, Rohan Mirchandani, Milap Shah:
Practice Prize Winner - Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey. Mark. Sci. 32(2): 194-212 (2013)

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.