"When More Alternatives Lead to Less Choice."

Dmitri Kuksov, J. Miguel Villas-Boas (2010)

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DOI: 10.1287/MKSC.1090.0535

access: closed

type: Journal Article

metadata version: 2020-05-14

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Dmitri Kuksov, J. Miguel Villas-Boas:
When More Alternatives Lead to Less Choice. Mark. Sci. 29(3): 507-524 (2010)

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