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"The Joint Sales Impact of Frequency Reward and Customer Tier Components of ..."
Praveen K. Kopalle et al. (2012)
- Praveen K. Kopalle, Yacheng Sun, Scott A. Neslin, Baohong Sun, Vanitha Swaminathan
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The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs. Mark. Sci. 31(2): 216-235 (2012)
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