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"The Impact of Hospital Advertising on Patient Demand and Health Outcomes."

Tongil Kim, Diwas Singh KC (2020)

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DOI: 10.1287/MKSC.2019.1153

access: closed

type: Journal Article

metadata version: 2020-06-16

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Tongil Kim, Diwas Singh KC:
The Impact of Hospital Advertising on Patient Demand and Health Outcomes. Mark. Sci. 39(3): 612-635 (2020)

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