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"Government Policy, Strategic Consumer Behavior, and Spillovers to ..."

Yewon Kim, Pradeep K. Chintagunta, Bhuvanesh Pareek (2022)

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DOI: 10.1287/MKSC.2022.1358

access: closed

type: Journal Article

metadata version: 2023-01-31

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Yewon Kim, Pradeep K. Chintagunta, Bhuvanesh Pareek:
Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India. Mark. Sci. 41(6): 1118-1144 (2022)

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